The 4:2 FormulaThe Most Proven Selling Strategy in New Home Sales For over a decade, The 4: 2 Formula has been the #1 selling strategy for home sales professionals across North America. The 4: 2 Formula is a strategic structure (not a script!) for sales conversations that informs sales counselors of both where they are and where they are going in the discussion with their buyers. The premise is simple: 4 key discovery questions drive you toward 2 key agreements with